Dairy Council of California 2015 Winter Newsletter

A Message From the CEO

New Dietary Guidelines Good News for Dairy Industry

In an environment where individuals are making healthy eating decisions based on myriad factors and personal values, the Dietary Guidelines for Americans (DGA) provides the foundation for making dairy a priority again in conversations about healthy eating. See full story.

Mobile Dairy Classroom on TV!

Did you know Mobile Dairy Classroom was featured on PBS’ America’s Heartland and Cox San Diego? Check out the videos.

We now have the complete MDC Video Assembly Series online for viewing at your convenience.

At A Glance

Dairy Plays Key Role in New
Healthy Eating Patterns

What is the best way to build a healthy diet? According to a new feature of the 2015–2020 Dietary Guidelines for Americans (DGA) the answer is eating in healthy patterns that represent the totality of all foods and beverages consumed.

The DGA endorses three patterns of eating, each combining a variety of Vegetables, Fruits, Grains, Dairy and Protein Foods: Healthy U.S.-Style Eating Pattern and Healthy Vegetarian Pattern, which both recommend three daily servings of dairy, and Healthy Mediterranean-Style Pattern, which recommends two servings for adults (this pattern has not been recommended for children).

Four New Members Appointed to Dairy Council of California Board

We asked new board members what excites them about becoming more involved. Here’s how they responded:



Focus on Community


Creating a “Culture of Health” by Improving Food Environment

There is more to healthy eating than consuming nutritious foods. Availability of healthy foods and optimization of the environment in which they’re selected or eaten—home, school, community, workplace or food retail outlet—also have major influences on people’s ability to establish healthy eating habits. See full story.

We are Going Digital!

Dairy Council of CA is going digital! Moving forward, we may only be sending electronic communications, except for our annual report, which will continue to be mailed to you. To make sure you get our digital communications, send your email address to KHouse@DairyCouncilofCA.org to sign up for our mailing list.

Questions + Answers




Roger Clemens, Dr.P.H., Adjunct Professor at University of Southern California School of Pharmacy

Nutrition Expert Sees Opportunities for Dairy in New Dietary Guidelines

Q: How do you think dairy fares in the new 2015–2020 Dietary Guidelines for Americans (DGA)?
A: The guidelines are really outstanding for milk and dairy foods and present some excellent opportunities for boosting consumption. Dairy not only keeps its position as a core member of the five food groups, but the DGA also identifies a number of key nutrients Americans are underconsuming—among them calcium, vitamin D and potassium—that are all found in dairy foods. See additional questions.

HealthyElf Makes Healthy Eating Fun

This past holiday season, thousands of children and their families learned about healthier lifestyles through Dairy Council of California’s HealthyElf program. Based on the Elf on the Shelf® phenomenon in which families place a lovable elf in a variety of situations nightly, Dairy Council of CA’s HealthyElf program encouraged parents to place their elves in healthy situations and share their adventures on Facebook, Twitter and Pinterest.

See more of the HealthyElf at HealthyEating.org/HealthyElf.


New Board Member

Peggy PoolePeggy Poole

Vice President of R&D at Leprino Foods.

New Board Member

Mark WebsterMark Webster

Plant Manager at Schreiber Foods.

New Board Member

Veronica RendonVeronica Rendon

Director of Field Marketing, West Region, at Dean Foods.

New Board Member

Stephen D. MaddoxStephen D. Maddox

Owner of Maddox Dairy Ltd.

Questions or comments?

We'd love to hear from you. Email KHouse@DairyCouncilofCA.org with your feedback.