Celebrating Dairy With Partnership, Promotion and Community


Celebrating Dairy With Partnership, Promotion and Community

21, June 2018 3:48 PM

PBS Stars the Burgess Brothers Raise a Milk Carton to California Dairy Farm FamiliesJune is National Dairy Month (June Dairy Month). Dairy Council of California (CA) celebrates everything dairy with key organizations in the community, highlighting the work that dairy farm families and milk processors do to elevate the health of children and families in California, across the country and around the globe. 

World Milk Day

Dairy Council of CA kicked off June Dairy Month by celebrating World Milk Day on June 1. Partnering with International Dairy Federation and the Undeniably Dairy campaign, we asked individuals and organizations to ”raise a glass” to dairy farm families and milk processors.

Nearly 20 photos from notables including California Department of Food and Agriculture Secretary Karen Ross, Senator Dr. Richard Pan, PBS stars the Burgess Brothers and more filled social media channels with 24 hours of dairy-positive stories and nutrition Children and adults enjoy a free summer meal picnic at the California capitol.education messages.  

Summer Meals Promotion

June Dairy Month coincides with the launch of USDA’s summer meals program, which provides healthy meals including milk free to all children 18 and under when schools are out.

Mobile Dairy Classroom was a featured guest at A Picnic at the Capitol, sponsored by the Sacramento Summer Meals Collaborative to serve nutrition education, fun and food to more than 1,250 participants.School children visit Dairy Council of CA's Mobile Dairy Classroom at the California Capitol.

"Last year we fed about 600,000 kids. We said we need to get a lot more sites so we can reach the kids where they are over the summer," said State Senator Dr. Richard Pan to provide content for his stated goal of a million meals served in Sacramento over the 2018 summer. "(I) really appreciate all the people stepping up and making this happen." 

Sacramento’s picnic was just one of many summer meal kick-off events planned for June. In San Bernardino County, Dairy Council of CA staff A young boy enjoys the ag information board in Rialto.exhibited at two kick-offs reaching more than 1,500 participants.Hollandia's milking cow demonstration was udderly enjoyed in Rialto.

In addition to important partners such as the county Nutrition Education Obesity Prevention Program and Department of Public Health, Hollandia Dairy was on hand promoting milk and dairy foods with a cardboard milkable cow and  ice cream for everyone.

One participant couldn’t keep his devotion to dairy to himself, “I drink about four cups of milk a day because I love milk!” exclaimed 7th grade student Traevaughn Nelson as he approached the Dairy Council of CA exhibit.

Additional events from San Diego to Pittsburg, CA are planned through the end of the month. Attendees will learn more about summer meals and the imporant role that milk and dairy foods play in healthy eating patterns during these exciting community events. 

June Dairy Month Partnerships

Dairy Council of CA staff shared their nutrition knowledge and expertise during California Milk Advisory Board's #ReturntoRealNutrition blogger event in San Francisco on June 7.  Kristal Shelden offers expert advice on nutrition trends at a CMAB blogger event.  

California based lifestyle and fitness bloggers learned how Dairy Council of CA’s Trend Report can help them offer targeted content to their followers. Topics shared included science-based nutrition updates on dairy and saturated fat research, trends on how millennials are influencing food choices, dairy’s positive role in plant-based eating patterns and the multiple health benefits of fermented dairy foods. 

Raise a Glass

Partnering with leaders in the community to elevate the health of children and families can come in many forms. All of the June Dairy Month celebrations combine partnerships, promotions and community to share the multiple health benefits of California’s number one agricultural product, milk. Chef Dr. Julia Nordgren shares the importance of dairy at a CMAB blogger event.

James Winstead, RDN
Industry Relations Manager

Tags: California Milk Advisory Board James Winstead June Dairy Month mobile dairy classroom nutrition education nutrition trends summer meals

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